As usual, there are several meanings for the abbreviation PKI. Probably the most common is “Key Performance Indicator”, used in business.
A Key Performance Indicator is a value to measure the effectiveness of a company to achieve its main business objectives. Businesses and organizations are using KPIs at different levels to measure and evaluate how successful they are in reaching set targets.
High-level Key Performance Indicators generally center on a business’ overall performance whereas low-level Key Performance Indicators usually center on processes and effectiveness in departments like production, marketing, support, HR, and others.
It happens often that organizations and businesses adopt industry-standard KPIs blindly and later wonder why it is that the KPI is not reflecting their business and doesn’t bring some positive change.
Well, an important yet frequently overlooked aspect of a KPI is that it is a type of communication. KPIs abide by the same best practices and rules as any other type of communication and relevant and clear information and communication are more likely to be acted upon and absorbed.